Software-led acquisition compounds through payments, intelligence, services, and referrals
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Distribution Wedge
• Daily software workflows acquire and retain SMEs
• Financial products appear inside existing work
• The platform owns the customer context
Revenue Expansion
• SaaS, payments, cards, FX, partner and AI commissions
• More adopted services increase revenue per customer
• Supply grows as demand becomes visible
Investor Takeaway
• Software lowers acquisition cost
• Finance increases monetisation
• Ecosystem participation compounds retention and distribution
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